Best Practice =>> Sponsorship Getting and Keeping Customers Strategies for Customer Engagement Document: | Video: | Podcast: | Font Size: Small Medium Large Running a small business is no easy task for anyone. However, the challenge is even more daunting for women and minority business owners. What are the benefits for them in terms of utilizing customer relationship management (CRM) processes in their businesses? Login or Subscribe to access full content. Tags: TalentManagement, Authentically Including Men as Sponsors and Mentors of Women Job Design to Attract, Retain, and Advance Women