Businesses need to maintain alignment between corporate effort and strategy. In a hyper-changing marketplace, driven by rapid technology advances, leaders must identify key levers at every turn that can capture value while maintaining alignment in a constantly evolving environment. - By Paul Lachhu

Maintaining alignment between performance and goals was easier a couple of decades ago because the business environment was not nearly as dynamic as it is today. Technology has changed everything – product designs, marketing, business processes, and more – while also creating a disruptive competitive environment.