The kinds of crises that can hit a small business seem to be expanding daily. Fortunately, there are ways to manage almost any crisis imaginable professionally and effectively. The key to responding and handling business emergencies appropriately begins with communication. - by Sherry Bloom

Current communication systems don’t always fit the bill. Internal phone trees, overbooked emergency responders, and geographically scattered team members all add a layer of difficulty to the crisis. Businesses need to put in place the next generation of business tools for crisis communication as soon as possible.