Supplier Diversity =>> Opportunities More to Procurement than Procuring: Creating Supplier Social Groups Document: | Video: | Podcast: | Font Size: Small Medium Large The use of social media as a business technology for innovation and problem solving is growing. It is natural they are turning to supplier social media groups to take advantage of the synergy of supplier relationships. - By Joshua Ferdinand Businesses first used social media for business-to-customer marketing, but it has become clear that building collaborative communities for business-to-business (B2B) makes just as much sense. Login or Subscribe to access full content. Tags: Procurement, Bringing Entrepreneurial Veterans into the Supply Chain The Value of Strategic Supplier Relationship Management: Building the Business Case Charging Up the Electrified Vehicle Industry with Supplier Innovations