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More to Procurement than Procuring: Creating Supplier Social Groups


The use of social media as a business technology for innovation and problem solving is growing. It is natural they are turning to supplier social media groups to take advantage of the synergy of supplier relationships. - By Joshua Ferdinand

Businesses first used social media for business-to-customer marketing, but it has become clear that building collaborative communities for business-to-business (B2B) makes just as much sense.

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