When discussions turn to resumes, the topic usually concerns resumes for individuals. Resume building means adding accomplishments that promote a reputation by presenting experience and education. Typical accomplishments include earning an award, holding a responsible position, getting a promotion, completing an advanced degree or dozens of other activities. Adding these accomplishments and honors makes the resume appealing to specific people, who are mainly prospective employers. Resume builders also help a person advance his or her career in a planned manner. The same principles apply to small businesses ready to grow by attracting new clients and contracts, and social media makes an ideal resume builder.

In reality, a resume is merely a marketing tool, and that is exactly what social media is, too. The resume must be targeted to the specific type of position or employer for best results, which is also true for social media. Resume building for a small business means creating a social media campaign that promotes a brand in a positive manner and attracts customers by targeting a specific market.