Best Practice =>> Social Networking Guide to Growing Your Small Business Using Social Media Document: | Video: | Podcast: | Font Size: Small Medium Large Guide to Growing Your Small Business Using Social MediaBefore you can develop an effective marketing plan you need to understand your customers’ needs and how to reach those potential customers. An effective marketing plan needs to have goals and objectives. Login or Subscribe to access full content. Tags: Leadership, Transforming Social Networks into Employee Collaboration Networks CEO Murray Martin Showcases Diversity at Pitney Bowes Plugging the Social Media Time Drain with Management Best Practices