Sustainability is quickly becoming a watchword for minority firms looking for contracts in the technology industry. Clients care about the environmental impact all the way down the supply chain, and minority owned businesses that can help provide solutions to sustainability issues are in high demand. Yet minority firms cannot simply declare themselves green: building a brand around sustainability in the technology industry requires an awareness of the current opportunities, knowledge of the current leaders, and an eye toward both the bottom line and the future. - by James Hsu