A personal brand for career success includes all the elements that shape ‘you.’ Disability is one of the elements that brings unique value to a person’s life, and it becomes an important component of the personal branding process.

Anyone with career goals knows that people’s perspectives play an important role in career success. One way to influence those perspectives is through personal branding. A personal brand is a value proposition because it conveys what makes a person unique and relevant, and serves as a way to communicate the strengths and values that are inside the “package” of a person.