A new study reveals that Asian consumers love hearing from companies they follow about ESG issues. Why, then, are Asian firms holding back from discussing them?

Social media is providing researchers with unique opportunities to discover which topics really are top of mind with consumers. Regardless of what pundits say motivates and interests “typical” buyers in a market, metrics like shares, re-tweets, likes, and replies quickly reveal what actually getting hearts racing and tongues wagging. This is why a recent study conducted across 11 of Asia’s top markets, including Australia, Hong Kong, India, Indonesia, Malaysia, New Zealand, the Philippines, Singapore, Sri Lanka, Thailand and Vietnam, should be of particular interest to firms operating in the region.