Human Capital =>> Social Impact Trust and Successful Social Media Marketing Document: | Video: | Podcast: | Font Size: Small Medium Large Trust and Successful Social Media Marketing From the huge success of The Hunger Games movie to President Obama’s stunning presidential re-election at the end of 2012, social media has played a phenomenal role by helping to create trust in those products or services in which businesses, enterprises, or campaigns need social media users to invest. These two examples utilized social media marketing tools to generate massive interest in the brands. Login or Subscribe to access full content. Tags: Social Networking, Organizational Coaching Helps People Rise to Their Level of Leadership Reaching Employees with Mobile Technology…No Matter Their Location The Double Edge of Social Media: Employee and Customer Engagement