Disruption is often considered a negative force that threatens business success. In an age of constant change, disruption has become a path to innovation.

The average lifespan of a corporation in the S&P 500 is approximately 18 years, compared to 61 years in 1958. The shortening life of companies is largely a consequence of failing to anticipate and manage disruption. The businesses focus on the core operations and functions that are currently producing profit, in order to maintain today's business, limiting innovation to enhancements of current products and services.