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Commentary: Pursue Underserved Niches For Maximum Career Potential


Big Careers Stem from an Intimate Understanding of Small Market Spaces

Once upon a time, knowledge of Microsoft Word was considered a unique and valuable skill. Now, it is an expected competency. Yet the example of the former glory of our default desktop word processing software should remind minority professionals that career trajectories stem from an ability to spot a new niche and build a skill set within it.

This message is not being broadly communicated in the U.S. corporate markets. Heavily invested in legacy systems and established traditions, the current large corporate leaders have a vested interest in maintaining a staff that can deliver on the status quo, no matter what they say publicly about supporting innovation. Unfortunately, treading water isn’t anyone’s dream career path. For a dynamic future, workers would be better served by learning from their international counterparts who continually make plays in emerging trends or narrowly focused niches.

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